Too often, what’s in your glass is mere manufactured product that is stripped of its history and character and fueled by product placements and sports team endorsements. At Elemental Spirits Co., they hope to tell you about the products and the people that are kicking ass: the ones that are doing things the way their families have done before them for generations; the ones that have studied under masters and honed their craft but added their own spin; the ones that frankly give a damn and don’t have enough marketing dollars to tell you about it.