Back in 2004, even with the obvious affinity for running and walking in Atlanta — there was a noticeable shortage of retailers catering to this population and lifestyle. Our residents and visitors (and proprietors) were oftentimes left with inconvenient, unattractive, and unqualified shopping options, including impersonal big-box sporting goods stores, websites, or mall-based locations mostly concerned with the latest teenage trends. The common result was purchase and usage dissatisfaction (or worse, including discomfort or injury). How BPRC Can Make a Difference in Your Life?

Running and walking shoes (and most performance apparel) are, by design, technical pieces of equipment intended to deliver benefits tailored to the end-user. These benefits, however, are only realized if the wearer is truly appropriate for the product. And at BPRC, it bothers us — in fact, it stresses us out — to know how many Atlantans are running or walking in shoes and apparel not ideally suited for them! And, let’s face it, proper footwear selection can be a confusing and somewhat intimidating process. Just looking at a footwear wall with 100+ shoes can be enough to make your head spin! But, take heart. At BPRC we have a very thorough, easy to understand process designed to de-mystify proper footwear selection and ensure that you get the best shoe for you in order to get the most out of your running or walking experience. As you can see, it’s really all about you! Which is why we have a complete Fit Process to get you into the right shoe for you. Most importantly, our stores are a welcoming and friendly space for everyone, whether you consider yourself a runner or not.